Satisficing

When Near Enough Is Good Enough

Job Done!

Satisficing - Overview

Satisficing is a heuristic - a practical shortcut -  for making decisions that aims for a satisfactory or adequate result, rather than the optimal solution.

It is:

• A decision-making process that strives for adequate rather than perfect results.
• A pragmatic approach that saves on time, resources and costs by narrowing the range of options considered to achieve an adequate outcome.
• Not engaging in intensive, complex, and exhaustive efforts to attain the optimised solution.
• Adopting a more minimalist approach that looks for the first solution that meets basic acceptable outcomes.

The opposite decision-making process to satisficing is optimisation [or maximisation] where you collate and analyse all the necessary data that is required to make the optimal choice.

According to traditional economy theory, this is the choice that gives the highest level of satisfaction [maximum utility].

I am British, and I recall when I first visited the US approximately 35 years ago. I was in a mall at lunchtime looking to buy a coffee and a sandwich for my lunch, and I was completely overwhelmed with the range of choices.

As I recall,  the food vendor offered me about 30 different types of bread and filling for my sandwich and a similar number of choices for the coffee! I felt like screaming: "just give me a black coffee and cheese sandwich on brown bread"!

Origin of the word Satisficing

The term satisficing was introduced by Herbert A. Simon (1916-2001), an American economist, political scientist, sociologist and computer scientist.

He first coined the word in his 1956 paper, “Rational Choice and the Structure of the Environment”, he wrote:

“It appears probable that, however adaptive the behavioral of organisms in learning and choice situations, this adaptiveness falls short of the ideal of ‘maximizing’ postulated in economic theory. Evidently, organisms adapt well enough to ‘satisfice’; they do not, in general, ‘optimize’.”

Satisficing and Task Optimisation

• This is about knowing the point at which continued focused activity on a task takes you beyond the point which meets your predetermined requirements.
• This is about knowing the point at which an essential task becomes inessential.

An example of task optimisation

In Speed and Velocity I gave the example of the creation of this article and its posting on this webpage.

I am currently working to a schedule of creating and posting one webpage per day.

In order to achieve this successfully I need to accomplish a series of tasks in a specific sequence and within a defined time window.

So, this morning I knew that my subject for today was "speed and velocity". To achieve my objective for today there are 3 main tasks.

1] Reading and research of subject material  for this article and considering my own real life experiences in this area.

2] Drafting and formatting the material.

3] Posting this material as a webpage.

I have found from considerable experience of this process that I need about two to three hours for steps 2 and 3, but unless I am careful step 1 can take far longer than it should. This morning I found myself getting drawn deeper and deeper into the physics of this subject, which as a non-academic I found interesting and challenging.

After a while I realised that I was wasting time and continued research was beyond the scope of this article. So, in practical terms, I had reached the optimum allocation of resource and effort that was required to complete step 1.

I was able to do this because I have extensive experience of this process and I have an established set of criteria that enables me to make this call.

How to satisfice a decision

1. Establish your requirements — work out upfront what you’ll need to be satisfied.
2. Allocate the resources - decide just how much time, energy and resource you’ll need to put in.
3. Search for an option  - that meets those requirements within the allocated resources.
   
4. Stop when you find a satisfactory option — satisficed!

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